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Last Updated: June 4, References. This article was co-authored by Louie Felix. With almost 16 years of professional matchmaking and dating coaching experience, Louie has served as CEO for the United States' two largest matchmaking companies serving over 50, clients. He has been featured as an expert matchmaker for shows on E! He was also recently acknowledged as a top 5 worldwide matchmaker by both the International Dating Conference and the Matchmakers Alliance. This article has been viewed 59, times.
Names are without a doubt an important part of who we are. Given the chance, would you take on a completely new name? See what name you should have that best matches the person you are today.
Catherine spelled as Cathy, Kath or Katharine ; John entered in your system as Jon, Jonathan, or Jonny ; or a Margaret who goes by Peggy when purchasing online — name variations cause significant problems in maintaining an accurate customer or vendor profile for organizations. In this article, we will take a look at how name matching software and techniques help businesses. While seemingly a small issue, name variations result in duplicate records being created across disparate data sources. Your reps are spending way too much time trying to consolidate customer information and verifying if two customers are in fact the same person, and your analytics might show you a flawed view of your customers, affecting business decisions. Say, you want to send out a promotional email to your customers.